PROJECT
- ROUTE OF TOUREGS -
2025
- Reaching the Sahara Desert -
Clients:
Vostok Europe | Rukka | CF moto | Vitabiotics
- OVERVIEW -
The project was about crossing Morocco and reaching the Sahara Desert.
The main goal was storytelling and promotion.
Creating 3 series of documentaries for the Lithuanian news platform
Promoting a series of products:
A brand new watch - Vostok Europe "Expedition Sahara"
Rukka motorcycle wear - "Rukka Airtacama"
A CFmoto off-road motorcycle - "CFmoto NT 450"
This unique expedition was a collaboration with Karolis Mieliauskas. His riding a 40º Morocco for 2000 Km was a true challenge.
Morocco, with its breathtaking views and old culture is a bucketlist location - especially when sleeping in a desert with true Touregs is part of the game.
- CONTRIBUTION -
Cinematography
Simas Šuminskas
Photography
Simas Šuminskas
Diirecting
Simas Šuminskas
Post production
Simas Šuminskas
Producer
Karolis Mieliauskas
Spread
Delfi
- BTS -
The heat was a continuous problem. Sunburns were the least concerning. One man team was the struggle - had to be ready every second of the day, continuously tracking the storyline, video shots and photographic moments. Media management, gear protection from the dust and easy communication were the small details that meant the project's success.
Drone's absence required a creative solution where Morocco's dynamic terrain, telescopic arms and GoPros helped.
- FINAL DELIVERY -
Photographs
Promotional Video for
Vostok Europe
"Expedition Sahara"
Promotional Video for
Rukka
Documenting the story
Episode 1
Episode 2
Episode 3
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